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Summer Social Media Ad design - 24/06/2024
- Nurture-U
- Jul 1, 2024
- 1 min read
Fifteen students joined the meeting to help us re-design our social media advert to help get more students in over the summer months.
Jemima explained that after many meetings helping us design our social media adverts we finally hit upon one that worked in March. It was getting in about 10 students per trial per week, which was a perfect amount to keep numbers up while not overloading the research team.
However, in the last few weeks recruitment has slowed a LOT, with about three students joining a week across all trials.
We didn't know if it was that the advert had got stale, or whether it's just a natural effect of the university year having finished for most students.
Using a Mural, we asked students to comment on how we can re-vamp our current advert to make it appeal to students over the summer.
Student comments on the Mural can be found here:
The main feedback was to keep to a general 'summer' theme rather than target one particular demographic (e.g. international students) and to change the wording/colours.
After the meeting, Jemima put a few different concepts together and asked students to vote and provide feedback.
Alanis and Jemima put all the feedback together and this is our final carousel ad!
We'll keep you posted on if it's helped recruitment!
Summer is the perfect time to surprise your loved ones with something unique and thoughtful! A customized gift Dubai option adds a personal touch that makes any occasion more special. Creative designs like these truly capture the vibrant summer vibe!
I think the ideas from the meeting were great. As a presentation designer I believe it is important to keep things fresh and exciting. Changing the theme to something more fun and summer-like will definitely catch more students attention. I am excited to see how the new ad will help with recruitment! Great job everyone!
Great job on involving students in the design process ,very collaborative! The summer-themed approach sounds fresh and student-friendly. For design inspiration, you could also explore visuals from Company Profile Maker UAE, known for creative and engaging layouts.
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